Essentially the Assistant Brand Manager will come from a leading FMCG or Telecom background and will have a strong track record in brand management. You will also ideally have 360 degree launch management experience & and be able to effectively multitask in the dynamic telecom industry. He/she should be able to meet deadlines in a high stress environment.
The role also includes assisting the Brand Manger in developing a yearly brand strategy plan, and leading all ATL marketing campaigns.You will also be responsible for conducting pre & post launch analysis and implementation of Brand Architeture & Positioning.
You will be expected to work with diverse teams, manage people & be creative in your approach.
Area of Interest: Marketing, Branding
Location: Islamabad
Degree(s)/Major(s): Minimum 4 years BBA
Experience Required: 3 to 4 years work experience out of which atleast one year in the same capacity in a well reputed Telecom or FMCG.
Key Responsibilities:
1. Delivery of Annual Brand Plans; Brand Health, Turnover & ARPU
2. Develop comprehensive understanding of Talkshawk’s evolution in the pre-paid segment of Pakistan’s Telecom Industry
3. Liasoning with segments/VAS teams to design & implement various offers
4. Read, analyze and synergize learnings from various sources of information like Business Intelligence Reports, Brand Health Trackers etc.
5. Assist the Brand Manager in developing Market Plans, Brand Strategies, Brand Portfolio Analysis etc
6. Leading Brand Activation
7. Managing Marketing Budgets
8. Gain deep understanding of the competitors strategy & working
9. Closely monitor the successful ideas in the regional/global Telecom markets and evaluate them for local implementation
10. Closely work with diverse teams like Business Intelligence, Segments, VAS and other 3Ps like Creative & Media agencies, Activation agencies etc. to ensure timely delivery and implemetation of brand plans
2. Develop comprehensive understanding of Talkshawk’s evolution in the pre-paid segment of Pakistan’s Telecom Industry
3. Liasoning with segments/VAS teams to design & implement various offers
4. Read, analyze and synergize learnings from various sources of information like Business Intelligence Reports, Brand Health Trackers etc.
5. Assist the Brand Manager in developing Market Plans, Brand Strategies, Brand Portfolio Analysis etc
6. Leading Brand Activation
7. Managing Marketing Budgets
8. Gain deep understanding of the competitors strategy & working
9. Closely monitor the successful ideas in the regional/global Telecom markets and evaluate them for local implementation
10. Closely work with diverse teams like Business Intelligence, Segments, VAS and other 3Ps like Creative & Media agencies, Activation agencies etc. to ensure timely delivery and implemetation of brand plans
Functional Skills/Knowledge Areas:
1. Demonstrated leadership and team skills
2. Well acquainted with various consumer research tools and be able to translate insights into actionable idea.
3. Strategic thinking
4. Excellent Analytical and problem solving skills
5. Creativity
6. Results orientation
7. Multifunctional skill base
8. Persuasiveness and tenacity to sell ideas
9. High level of initiative and assertiveness
http://careers.telenor.com.pk/Page/Detail/VacancyView.aspx?PositionID=3000101
Application Deadline: 20-Jun-2010
2. Well acquainted with various consumer research tools and be able to translate insights into actionable idea.
3. Strategic thinking
4. Excellent Analytical and problem solving skills
5. Creativity
6. Results orientation
7. Multifunctional skill base
8. Persuasiveness and tenacity to sell ideas
9. High level of initiative and assertiveness
http://careers.telenor.com.pk/Page/Detail/VacancyView.aspx?PositionID=3000101
Application Deadline: 20-Jun-2010