Ideally the Brand Executive will come from a leading FMCG or Telecom background and will have experience in 360 degree launch rollouts. He/she should be able to effectively multitask in the dynamic telecom industry and be able to meet deadlines in a high stress environment. You will be expected to work with diverse teams, manage people & be creative in your approach
Reports To Brand Manager - Talkshawk;
Work Location Islamabad
Experience Required: 1 to 2 years of work experience in a well reputed Telecom or FMCG
Key Responsibilities
• Develop comprehensive understanding of Talkshawk’s evolution in the pre-paid segment of Pakistan’s Telecom Industry.
• Assist the team in achievement & delivery of Annual Brand Plans.
• Develop thorough consumer/industry understanding & help generate ideas that further build brand credentials in line with strtegic growth plan.
• Regular liason with segments/VAS teams to design & implement various offers, VAS & tactical offers that fuel brand growth.
• Read, analyze and synergize learnings from various sources of information like Business Intelligence Reports, Brand Health Trackers, Trafiic, ARPU & churn analysis.
• Generate Consumer Insights and translate these into actionable ideas that build brand preference or tap new users.
• Assist the brand team in developing & implementing Market Plans, Brand Strategies, Communication Development & Deployment, Brand Portfolio Analysis, Target Audience Profiling, Consumer Insight Generation etc
• Lead the Digital Marketing initative on Talkshawk
• Gain deep understanding of the competitors strategy & working
• Closely work & cordination with diverse reams like Business Intelligence, Segments, VAS, Trade Marketing, Research, and other 3Ps like Creative & Media agencies, Activation agencies etc. to ensure timely delivery and implemetation of brand plans
Education/Professional Qualification:
4 years BBA/ MBA from a reputed local/foreign University
http://telenor.com.pk/careers/Jobs.php
Job Dead Line 2010-03-15